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Article: Military Spouses: A Marketer's Dream!
- Article from:
- PR Newswire
- Article date:
- August 14, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As Niche Value Grows, Marketers Find Treasure in Previously Untapped Market of 1.1 Million Military Spouses: Young, Brand-Loyal Mothers with Disposable Income.
PITTSBURGH, Aug. 14 /PRNewswire/ -- The secret is out: Military spouses are a cherished consumer market! Over the past year, a tremendous number of companies, from firms selling consumer packaged to travel and financial entities have recognized the spending power, brand loyalty and recession-proof nature of the military spouse market; and have begun direct marketing efforts to reach them.
Recent events are feeding the frenzy. This year, military spouses' efforts to maintain the war's Homefront ...