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Article: GMAC Insurance Selects Merkle to Drive Database Marketing Programs.
- Article from:
- Business Wire
- Article date:
- August 14, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LANHAM, Md. -- Merkle (www.merkleinc.com), one of the nation's largest database marketing agencies, announced it has been selected as database marketing agency of record by GMAC Insurance, one of the nation's largest property and casualty insurance companies. With the new contract, Merkle will support GMAC Insurance's nationwide customer acquisition marketing programs. Financial terms of the contract were not disclosed.
With this new strategic initiative, Merkle will help GMAC Insurance target and market its portfolio of insurance products to the best possible prospects across the U.S. As part of the effort, Merkle will develop a Marketing Knowledge Center[TM] ...
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Article: Merkle Direct Marketing Announces Organizational ...
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...LANHAM, Md. -- Merkle Direct Marketing (www.merklenet ... agency, formally changed its name to Merkle Inc. to reflect the company's growth ... marketing agency. Along with the new name, Merkle has strategically realigned its business ...
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