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Article: Lights, camera, YouTube, action! Higher ed institutions can unleash the power of online videos without breaking the budget.(INTERNET TECHNOLOGY)
- Article from:
- University Business
- Article date:
- August 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Professional Media Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LAST JANUARY, MICHAEL Wesch, assistant professor of anthropology at Kansas State University, created a great audiovisual illustration and explanation of the power of Web 2.0 technologies. Produced in the basement of his house, this video was only 4 minutes and 31 seconds.
Once it was uploaded to the online video sharing website YouTube, "Web 2.0: The Machine Is Us/ing Us" became a hit in days. This video has been watched more than 2.8 million times around the world.
"My video created great connections for myself and the university," said Wesch in an online webinar he gave last June. More specifically, its success resulted in extensive national and ...