|
|
Article: Applix Demonstrates Leadership Expertise in Business Analytics at the Fifth Annual BPM Summit.
- Article from:
- Business Wire
- Article date:
- August 15, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
WESTBOROUGH, Mass. -- Applix, Inc. (NasdaqGS: APLX), a leading business analytics software solutions provider, today announced that Ben Plummer, senior vice president of worldwide marketing and strategic alliances, will be speaking at the Business Performance Management (BPM) Summit being held November 12-13, 2007. Plummer will address the growing demand of businesses for greater agility in their budgeting, forecasting and decision making processes.
"Now more than ever, leading firms are basing their competitive strategies on the sophisticated analysis of business data," said Plummer. "Recognized by BusinessWeek and The Boston Globe for our tremendous growth, ...