Article: Table timing.(Retroneu/Excel, includes related article on product introduction)(Company Profile)

Garden City N.Y. - Timing is everything to Harmon Stein, president of Retroneu/Excel, a flatware and dinnerware supplier.

Retroneu/Excel, with sales of $30 million in 1994, balances two branded lines of tableware addressing distinct markets. The firm's Retroneu brand is marketed exclusively to upstairs tabletop departments, while is licensed Farberware brand is sold in housewares department.

The clock is ticking for vendors as retailers consolidate their buying with fewer suppliers and as growth patterns shift between the upstairs and housewares tabletop markets. So Stein has directed Retroneu's entry into new product categories for both upstairs and ...

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