Article: Rosy scenario: the Republican-white Evangelical alliance holds in Iowa. (Special: The Christian Right and the 1994 Elections)

Beginning with the 1980 presidential campaign, the Republican coalition became dramatically more heterogeneous by the incorporation of white Evangelical Protestants. Galvanized by the desire to promote traditional moral values, these new Republicans were characterized by lower social status and less libertarian values than many regular Republicans.

Thus, this Republican-white Evangelical alliance contained, from the beginning, a strong potential for conflict and division. Its success has depended on the ability of Republican candidates to manage these differences. Such management, in turn, depends on the issues raised, candidate strategies, media agenda-setting, and ...

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