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Article: ICONIX POLISHING UP LONDON FOG.(Iconix Brand Group Inc. to buy London Fog Industries Inc.)
- Article from:
- WWD
- Article date:
- August 7, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Rosemary Feitelberg
Last August, the Iconix Brand Group Inc. was still ironing out the deal to buy London Fog. Now the company is trying to rev up the outerwear label's image with a new marketing campaign and more of-the-moment designs.
Best known for its coats for inclement weather - even U.S. Navy officers wore them during World War II - London Fog is counting on a new charity-driven, celebrity-studded insert to renew consumer interest in the brand. During this week's outerwear market, buyers checking out London Fog's fall 2008 collection will find updated styles like a high-waisted Sixties-inspired red coat with silver buttons and ...
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Article: London Fog ready to enter shoe market.
Footwear News;
January 12, 1998 ;
700+ words
...NEW YORK -- London Fog is getting into the shoe business ... importer and supplier, to introduce London Fog foul-weather shoes and boots. David ... CEO of Atsco, said his company and London Fog have spent the last year developing ...
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