Article: Condos have unexpected amenities.

Byline: Marv Balousek

Aug. 16--When veteran Madison real estate agents Tien Truong and Jim Hess decided to build their first condominium project, they wanted to take a nontraditional approach.

They spent six months taking buyers on tours of competitive condos and did a lot of listening to find out what they liked. They set the price at $164,900 to $174,900 before construction and decided to target young professionals.

"We started with the buyers and worked backwards, " Hess said, letting their preferences dictate the amenities and condo design.

The result was the 44-unit Promontory Condominiums, 8201 Mayo Drive, a $5.3 million ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!