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Article: Code Computerlove revamps Sharwood's online strategy.(J.A. Sharwood and Company Ltd.)(Brief article)

Article from:
Marketing Week
Article date:
August 16, 2007
Copyright

Sharwood's, the Premier Foods-owned brand, has appointed Manchester- based full-service agency Code Computerlove to revamp its online strategy.

Code Computerlove has developed a website for Sharwood's that aims to inspire consumers to use Sharwood's products in their daily cooking and to improve users' online brand experience.

Code Computerlove has used Web 2.0 technologies for the site and has incorporated a social networking element. Website visitors will be able to share recipe ideas, rate recipes, take part in surveys and provide feedback on the Sharwood's product range.

Sharwood's brand manager Sandrine Pirovano says: "Changes to the ...

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