Article: CONDOS HAVE UNEXPECTED AMENITIES LOWER-PRICED UNITS FEATURE HARDWOOD FLOORS AND GRANITE COUNTERTOPS.(BUSINESS)

Byline: MARV BALOUSEK mbalousek@madison.com 608-252-6135

When veteran Madison real estate agents Tien Truong and Jim Hess decided to build their first condominium project, they wanted to take a nontraditional approach.

They spent six months taking buyers on tours of competitive condos and did a lot of listening to find out what they liked. They set the price at $164,900 to $174,900 before construction and decided to target young professionals.

"We started with the buyers and worked backwards," Hess said, letting their preferences dictate the amenities and condo design.

The result was the 44-unit Promontory Condominiums, 8201 Mayo ...

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