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Article: Automated marketing; * New tool integrates marketing into CRM.(Infusion Software's customer relationship management software, Infusion CRM)
- Article from:
- Network World
- Article date:
- August 9, 2007
- Author:
CopyrightCOPYRIGHT 2007 Network World, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: James E. Gaskin
We talked about CRM programs a year ago in Getting Sales Departments Organized and about E-mail marketing services this
past March. But no company has done a good job putting the two together and adding a serious amount of automation until Infusion
Software and their Infusion CRM product line. The Infusion people have taken two things many small businesses find difficult
and aggravating (sales management and marketing) and combined them into one. While you might expect the result to be twice
as bad as the two separately, they seem to have made things twice as easy and more than doubled your chance of ...