|
|
Article: Analysts expect 'WSJ' changes under Murdoch; Ad rate, subscription adjustments likely after News Corp. takes over Dow Jones.(News)
- Article from:
- BtoB
- Article date:
- August 13, 2007
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: MATTHEW SCHWARTZ
News Corp.'s $5.6 billion buyout of Wall Street Journal publisher Dow Jones & Co. will have a big impact on the entire media industry-and business publications in particular, industry observers say.
News Corp. Chairman-CEO Rupert Murdoch is "going to aggressively price ad rates to take dollars away from other publications,'' said Nancy McConnell, newspaper director at media buying agency Carat USA. "Competition is a good thing and helps people who are buying things.''
The deal was hammered out late last month following a three-month saga that deeply divided the Bancroft family, which has controlled Dow Jones for 105 ...