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Article: Adobe Insider: What Printers Had to Say, And What's Next.(Editorial)
- Article from:
- Graphic Arts Monthly
- Article date:
- August 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Bill Esler, Editor-in-Chief
By luck and some serious fly time, I was able to join the 'big summit' at Adobe's San Francisco offices last month. Most readers by now are aware of the flap over the latest version of PDF, wherein a perfidious button lets customers-yours, mine or RR Donnelley's-select Kinko's alone as its print-for-pay output choice.
The ninety minute meeting with Adobe surely represents a turning point in our field. It was unprecedented-the entire U.S. print industry moving in concert toward one purpose.
'There is nothing like a common enemy to build unity,' noted attendee Carl Gerhardt, printer and CEO of Allegra Network, the ...