Article: Echo Research Acquires KWHR.

LONDON, Aug. 20 /PRNewswire/ -- Leading brand and reputation analysis company, Echo Research, has acquired the UK-based KWHR Network Limited, it was announced today.

Under the terms of the agreement, Echo Research will also take over KWHR's global reseller agreement with PR Newswire, the leading global commercial news distribution service, which uses KWHR to power its media measurement and evaluation service, MediaSense (TM).

Sandra Macleod, founder and CEO of the Echo Group said: "KWHR is at the forefront of technology solutions and academic thinking on content analysis and media capture. This represents the second key investment Echo is making to ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!