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Article: Echo Research Acquires KWHR.
- Article from:
- PR Newswire
- Article date:
- August 20, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LONDON, Aug. 20 /PRNewswire/ -- Leading brand and reputation analysis company, Echo Research, has acquired the UK-based KWHR Network Limited, it was announced today.
Under the terms of the agreement, Echo Research will also take over KWHR's global reseller agreement with PR Newswire, the leading global commercial news distribution service, which uses KWHR to power its media measurement and evaluation service, MediaSense (TM).
Sandra Macleod, founder and CEO of the Echo Group said: "KWHR is at the forefront of technology solutions and academic thinking on content analysis and media capture. This represents the second key investment Echo is making to ...