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Article: USGA Appoints Alex Withers as Director of New Media.
- Article from:
- Business Wire
- Article date:
- August 20, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Withers leaves ESPN new media post to take newly created USGA position, reporting to Chief Business Officer Pete Bevacqua
FAR HILLS, N.J. -- The United States Golf Association (USGA) has named Alex Withers as the organization's director of new media, a newly created position making Withers responsible for the overall online and new media efforts of the USGA, with the goal of maximizing online advertising, partnerships, e-commerce initiatives, and industry events to drive revenue and improve the USGA's core functions.
Having most recently held the position of marketing director for ESPN New Media, Withers brings to the USGA over ten years of marketing and ...