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Article: Pioneer Changes Its Car Audio Strategy.(planning to unveil new Global Positioning System category)
- Article from:
- TWICE
- Article date:
- August 20, 2007
- Author:
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Amy Gilroy
Manufacturer planning to unveil new GPS category during 2008 CES
NEW YORK - Pioneer said it is shifting its car audio strategy to meet new challenges in the 12-volt marketplace and will launch a new type of GPS device in time for the 2008 International CES in Las Vegas.
In an interview with TWICE, Pioneer said it plans to offer a new type of "hybrid" portable GPS device that is a cross between a typical personal navigation device (PND) and in-dash car navigation.
Ed Sachs, president of Pioneer's mobile entertainment group, explained, "For us, competing with PND suppliers is not where we're heading. We spend 6 to 8 percent ...