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Karmazin stirs a la carte.
- Article from:
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Daily Variety
- Article date:
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July 25, 2007
- Author:
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Satellite radio companies XM and Sirius took a bold step toward trying to appease regulators, unveiling plans Monday to offer fully a la carte subscription options--including a credit for blocking unwanted content--that will become available should the proposed merger of the world's only two satcasters be approved.
Speaking at a National Press Club luncheon Monday, Sirius topper Mel Karmazin called the options a first. While some cable TV companies have offered so-called family friendly subscription packages, cablers and satellite TV operators have claimed that fully a la carte subs, in which consumers pick only the channels they want, are economically unfeasible.
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