Article: AGENT PROVOCATEUR OPENS 2ND BLOOMINGDALE'S SHOP.(Brief article)

Byline: Chloe Popescu

COSTA MESA, Calif.- British lingerie brand Agent Provocateur has opened its second U.S. in-store shop, at Bloomingdale's at South Coast Plaza here.

The company's first Stateside shop-in-shop opened last year at Bloomingdale's in Manhattan. Agent Provocateur operates a total of 32 locations worldwide, including 21 in Europe, six in the U.S., three in Russia and one in both the Middle East and Hong Kong.

"Bloomingdale's is a perfect partner," said Serena Rees, who co-owns Agent Provocateur with her husband, Joseph Corr, the son of Vivienne Westwood and Malcolm McLaren. "We had talked to a couple of different stores, but ...

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