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Article: Lacroix banking on Bazar, jeans.(Christian Lacroix S.A.)
- Article from:
- WWD
- Article date:
- April 6, 1995
- Author:
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PARIS -- Two years ago, the smart money in Paris said that Christian Lacroix's days were numbered.
His debut perfume, C'est la Vie!, was a disaster, his signature ready-to-wear collection was losing accounts and couture losses were bleeding his house dry. Increasingly, people began to ask the previously unthinkable: When would Lacroix's financier Bernard Arnault pull the plug?
Not this year, apparently. According to Lacroix president Robert Bensoussan, Arnault has given the house until the end of 1996 to break even.
But Lacroix may be in better shape now than it has ever been, commercially. Its operating losses are reportedly down below $4 million ...