The author investigated the conditions under which a congruent or incongruent orientation word affects processing of the orientation of visual objects. Participants named the orientation of a rectangle that partially occluded another rectangle. Congruent or incongruent orientation words appeared in the relevant object, in the irrelevant object, or in the background. There were two main results. First, congruent orientation words produced faster orientation-naming responses than incongruent orientation words. This finding constituted a new Stroop effect for spatial orientation. Second, only words in the relevant (i.e., attended) object produced Stroop effects, whereas words outside the ...
<329 ms (1.3%) and RTs><2.8, all p>