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Article: Iowa, N.H., S.C. markets win big in primary race; Upended schedule and open field lead buyers to concentrate spending.(News)(New Hampshire, South Carolina)
- Article from:
- Advertising Age
- Article date:
- August 20, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: IRA TEINOWITZ
iteinowitz@adage.com
Despite the mad rush of states pushing up their primary dates, so far the bulk of the advertising money is being dumped into the old reliables: Iowa, New Hampshire and South Carolina.
Four years ago there were ads in Texas, Arizona, Washington and Oklahoma as Democrat Howard Dean sought to force rivals to widen their focus. Not this time around. Facing the daunting prospect of state-by-state ad buys in numerous states-among them the high-cost ad markets of California and Florida-candidates so far are focusing their efforts on TV stations and cable companies in just the three states, according to ...
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