Article: Don't wait to start a waiting list: whether for creative marketing or damage control, a waiting list can work to your advantage.

Some of the most memorable images from the condo boom were photos of eager prospects camped out on the sidewalk in hopes of putting down deposits on condos. And while not everyone stood in line, many put their names on waiting lists hoping to get the residences of their dreams.

Although the leasing side of the business rarely, if ever, sees long lines, waiting lists are more common than ever, and the need for them sometimes comes as a surprise.

Hurricane Katrina was an extreme example. People lost their homes overnight as the storm's vicious winds and tragic floods wiped out huge amounts of Gulf Coast inventory. While displaced residents lived in FEMA ...

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