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Article: MERCEDES-BENZ LAUNCHES EXPANDED ENCORE PRE-OWNED VEHICLE PROGRAM
- Article from:
- PR Newswire
- Article date:
- April 11, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MONTVALE, N.J., April 11 /PRNewswire/ -- Mercedes-Benz of North America, Inc., a pioneer in comprehensive pre-owned vehicle programs, today announced that it will consolidate its factory-backed remarketing activities under the name "Encore" and launch the new program to the public on April 18.
"Encore is nothing less than a second brand for us. By providing the very best of previously owned Mercedes models at prices comparable to that of new near luxury automobiles, we are able to bring people into the Mercedes family at an earlier point in time," said Joe Eberhardt, General Manager, Marketing for MBNA. "As the product of a decade of experience in luxury car ...