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Article: Coors Light Kicks Off Football Season with New NFL Team Deals and the Return of Its Popular Silver Ticket Program.

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Business Wire
Article date:
August 27, 2007
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Coors Light is Dedicated to Enhancing NFL Fans' Game-Day Experience

GOLDEN, Colo. -- There are roughly 75 million avid football fans in the United States, many of whom show their loyalty to the game by devotedly following their hometown teams. Recognizing the loyalty of NFL fans, Coors Light, the official beer sponsor of the NFL and the NFL fan, is adding four new teams to its sponsorship roster. And once again, "The World's Most Refreshing Beer" is giving NFL fans the chance to win regular season tickets and other NFL-related prizes.

"Through our sponsorship of the National Football League, we have shown not only a love for the game, but also an ...

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