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Article: ...But They Really Don't "Rock" CN September Ad Pages...
- Article from:
- Media Industry Newsletter
- Article date:
- August 27, 2007
CopyrightCOPYRIGHT 2007 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Anna Wintour (Vogue)-directed onsert with Jennifer Lopez on the cover (right) complements 16 CN magazines. Numbers impact is mixed, because (1) FR was also released in September 2006 (in 2005 and 2004 it was October); and (2) the issue only went to subscribers. Thus, even though 2007-versus-2006 Fashion Rocks ad pages are approximately +15% in the issue by itself, they actually produced declines for at least five magazines because of less distribution. Here, from CN, is the FR impact on 13 titles (Details/The New Yorker/W excluded):
Conde Nast Mag.: Allure
FR Ad Pages* 2007: 56
FR Ad Pages* 2006: 43
% of Diff.: 29.3
Sept. Ad Pages* 2007: 209
Sept. Ad ...