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Tropical tulips.

The tulip is a jewel of a flower that lasts up to nine days once cut. Despite that short life, its sophistication attracts buyers from across the globe. Aware of that appeal, Dutch businessman Pietros Schoenmaker sought to grow this temperate flower in a tropical climate. Two decades ago, he brought the seeds from Holland to cultivate the flowers at an estate in Terra Viva, a large ranch in the flower-producing region of Holambra, 140 kilometers from Sao Paulo. "There were years and years of study and adaptation, but it was worth it," says Schoenmaker, who sees an export market in the United States.

An undisclosed wholesaler in Miami buys all the tulips cut at Terra Viva. ...

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