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Article: Discovery Communications' Planet Green To Share Why It's Good Business To Be Green as Lead Sponsor of Good and Green - The Green Marketing Conference.
- Article from:
- PR Newswire
- Article date:
- August 28, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HARTFORD, Conn., Aug. 28 /PRNewswire/ -- Discovery Communications' Planet Green, a global cross-platform initiative including the first-ever 24-hour television network dedicated solely to green lifestyle programming, has become the exclusive Presenting Sponsor of Good And Green -- The Green Marketing Conference, November 29 & 30, 2007, Chicago Cultural Center. Good And Green is designed to teach mainstream national marketers the techniques, benefits and bottom line impact of connecting with today's ecologically-concerned consumers through green marketing efforts.
"From fashion to home construction to travel, the green movement is changing how we reach consumers ...