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Article: Guy Carpenter Unveils 'Capital Ideas' Global Branding Initiative.
- Article from:
- Business Wire
- Article date:
- August 30, 2007
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Campaign Underscores Tradition of Innovation, Industry Expertise, Thought Leadership
Guy Carpenter "Goes Blue" in September
NEW YORK -- Guy Carpenter & Company, LLC, the leading global risk and reinsurance specialist and a part of the Marsh & McLennan Companies (NYSE: MMC), today announced the launch of a new branding campaign focused on the theme of "Capital Ideas." The campaign centers on Guy Carpenter's tradition of innovation, breadth of intellectual capital, creative spirit and ability to create value through keen insights into its clients' businesses.
Featuring an intriguing origami theme that uses global currency to demonstrate how ...