Byline: Joe Dziemianowicz
Get a load of Hollywood's nuttiest new mini-trend: marketing campaigns geared straight at (watch it!) guys' gonads.
"Balls of Fury," which opened Wednesday, is the first of the film frat brothers. Next up, "Mr. Woodcock," hitting theaters Sept. 14.
Pop-culture expert Robert Thompson, a professor at Syracuse University, says the publicity smacks of the old and the new. Frat-house humor, he says has been around since "naked young Neanderthal men told jokes about each others' private parts and laughed their heads off." But putting this type of advertising out there where everyone can see it is fresh.
"We're at a point now," he says, ...