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Article: HCD Research mapped!(Organization overview)
- Article from:
- Campaigns & Elections
- Article date:
- August 1, 2007
CopyrightCOPYRIGHT 2007 Campaigns & Elections, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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At HCD Research, we combine traditional and web-based tools to conduct non-partisan research to measure voter reactions to candidates' advertisements, debates, direct mail communications and speeches.
As a result of our ongoing political ad testing and communications research, we have developed the largest normative database for quantitative political ad testing in the U.S.
We employ proprietary web-based tools to obtain comprehensive, meaningful research for customers. HCD Research has leveraged its experience during the 2004 presidential campaign to measure the effectiveness of broadcast and print ads for private and political organizations. Recently, ...