|
|
Article: INTERACTIVE: Affiliate marketing finally goes mainstream.
- Article from:
- Marketing Week
- Article date:
- August 30, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Next month sees the hosting of Affiliate Summit London, the UK's first affiliate marketing conference. In fact, London is showcasing two affiliate marketing events in as many months with the A4U Expo in October. Finally the industry has woken up; cost per acquisition is one of the most compelling and cost-efficient channels for advertisers and we now have the confidence to shout about it.
It's been a long time coming. Affiliate marketing has traditionally been seen as the slightly grubby, less glamorous poor relation; misunderstood and unloved. This lack of understanding has held it back. Those who use it well understand its complexity - good discipline ...