Article: Shure Breaks New Ground in Personal Listening with the SE110, Newest Member of Sound Isolating(TM) Earphone Family.

$99 Earphone Brings the Sound of the Pros to Everyday Audiophiles

NILES, Ill. & BERLIN -- At IFA Berlin 2007, Shure Incorporated today introduced their SE110 Sound Isolating[TM] Earphones, the newest breakthrough addition to the company's acclaimed line of Sound Isolating Earphones. Long-known for delivering premium audio products that improve the personal listening experience, Shure is now driving a landscape change in the Consumer Electronics industry with an earphone that offers what no other $99 earphone has offered to date: superior audio quality, unparalleled sound isolation, modularity and beautiful design in a lightweight, portable package.

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