Article: Blue moon.

Byline: Nara Schoenberg

Aug. 31--Tropical, fruity and flamboyant aren't typically the words associated with products of the sunbaked, wind-swept prairies of the Upper Midwest, but then again, nothing about blue moon ice cream can fairly be described as typical.

Smurf-blue, marshmallow-sweet and tasting remarkably like Froot Loops, blue moon has been cropping up at ice cream parlors in Iowa and Wisconsin for at least a half-century.

And in recent years, its mystique has only grown, with the Internet allowing self-described "blue moon freaks" from Iowa to Ohio to trade testimonials ("I could not have made it through pregnancy without blue moon"), ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!