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Article: Hair care lacks luster: Euromonitor International assesses the global strategies currently being employed to drive growth in the stagnant hair care sector and explores those that are most likely to yield success.(GLOBAL report: hair care)
- Article from:
- Global Cosmetic Industry
- Article date:
- August 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Allured Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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According to Euromonitor International's latest data, hair care despite sales of $53 billion and status as the second-highest ranked cosmetics and toiletries category in 2006 is succumbing to the challenges of maturity; challenges that include high penetration, private label pressure and discounting. Growth of 4.8% on 2005 is well below the cosmetics and toiletries average, indicating that manufacturers are having to get creative to maintain a competitive edge.
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