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Article: The new hair care equation: consumers are showing an increased willingness to pay more for hair care products that address specific needs, and technological developments in ingredients are broadening the scope of options available on shelves.(GLOBAL report: hair care)
- Article from:
- Global Cosmetic Industry
- Article date:
- August 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Allured Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While the conversation regarding naturals, organics and ethical sourcing continues, new technologies are making a strong case for synergies in hair care, and consumers want choices--running the gamut from health food-based brands to high-tech products supported by hard science.
According to Euromonitor, the hair care category grew by 3.2% in 2006, with a wide variety of product launches impacting the above average growth. While customers spent more on hair care products, manufacturers tapped into the trend by introducing line extensions to existing brands that promised "better results at a tolerably higher price point." Further growth was triggered by an increase ...