|
|
Article: Companies: The Agency Business - Excellent client service essential to firms' success.
- Article from:
- PR Week (US)
- Article date:
- September 3, 2007
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
As much as its staff's ability to produce effective outreach efforts and cultivate strong media ties, the need to provide consistently excellent client service is essential to the well-being of any PR agency.
'Everyone says they want to deliver great client service, but what does that mean?' asks Melissa Lackey, SVP and COO of Standing Partnership PR. 'How do you define that for your organization?'
For her firm, Lackey says, outstanding client service revolves around honesty, integrity, respect, and excellence. To relay these principles to both staffers and industry peers, she's come up with an analogy based on The Wizard of Oz: Great service requires ...