|
|
Article: Do the Switcheroo: Sara Lee Declares September 5 Take Your Whole Grain Sandwich to School Day.
- Article from:
- Business Wire
- Article date:
- September 4, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Fresh Bread Leader Determined to Send Children Back to School with a Whole Grain Sandwich
DOWNERS GROVE, Ill. -- As parents across the U.S. wring their hands and wrack their brains to pack school lunches with food that is both nutritious and tasty, Sara Lee Food & Beverage is taking the pressure off by encouraging parents to do the Soft & Smooth Bread Switcheroo and send their kids to school on Wednesday with a whole grain sandwich.
The declaration of Soft & Smooth Bread Switcheroo: Take Your Whole Grain Sandwich to School Day is the culmination of a 48-day effort, the Great Whole Grain Giveaway, in which Sara Lee Food & Beverage distributed 2.5 million ...