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Article: Strawberry Shortcake Brand Tops $2 Billion in Worldwide Retail Sales.
- Article from:
- Business Wire
- Article date:
- September 4, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Programs in Development with More Than 300 Licensees Worldwide Onboard
New Themes, Toys, DVDs, Theatrical Releases, Television and Marketing Initiatives
BURBANK, Calif. -- The hit evergreen girls' brand, Strawberry Shortcake, has reached a new milestone with more than $2 billion achieved in worldwide retail sales (cumulative 2003-2007) and continues to evolve as a multi-dimensional entertainment franchise. The announcement was made today by Josef Mandelbaum, President and CEO, American Greetings Properties, creator and owner of the brand, and Andy Heyward, Chairman & CEO, DIC Entertainment, the exclusive worldwide licensing agent for Strawberry ...