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Article: BACK IN THE GAME: LE COQ SPORTIF . . .(Le Coq Sportif undergoes makeover)(Mario Testino's art collection)(Abercrombie & Fitch debuts new collection)
- Article from:
- Daily News Record
- Article date:
- August 20, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: David Lipke
Rewind
Back in the Game: Le Coq Sportif
Le Coq Sportif is ready to crow again.
The French activewear brand has undergone a makeover under Airesis, a Swiss investment group that acquired it in 2005, and the new look and product direction will be unveiled to North American retailers at Project Las Vegas next week. The U.S. launch comes on the heels of a European drive to rejuvenate the brand, which was originally founded in 1882 and has changed hands between a bevy of different owners in the past few decades, including Adidas and Brown Shoe Co.
Le Coq Sportif has a two-pronged approach for its relaunch here: ...