Article: A NEIGHBORHOOD GEM: JEWELRY RETAIL BOOMS ON MADISON AVENUE.

Byline: Sophia Chabbott

While Manhattan has long been known for its powerful but gritty Diamond District, a flurry of retail openings is due to turn 10 blocks of Madison Avenue into the center of high-end jewelry.

While thousands of diamonds and gemstones are traded and set in the caverns of West 47th Street each year, New York hasn't been able to match the luxurious splendor of the Place Vendme in Paris, which houses the flagships and workshops of storied brands including Van Cleef & Arpels, Fred and JAR, or the elegant strip of London's Bond Street that is home to the likes of Asprey, Graff, Tiffany & Co. and Cartier.

But now those brands are ...

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