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Article: TWO SHOWS SET TO SIZZLE IN DESERT; THE HEAT IS ON, WITH TWO TRADE FAIRS - LINGERIE AMERICAS LAS VEGAS AND CURVENV - EXPECTED TO GENERATE THE LINGERIE ACTION AT THE VENETIAN RESORT HOTEL NEXT WEEK IN LAS VEGAS.(Lingerie Americas Inc.)
- Article from:
- WWD
- Article date:
- August 20, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Karyn Monget
Lingerie Americas
Following a successful five-year stint in New York, the Lingerie Americas trade fair will launch its first Lingerie Americas Las Vegas show Aug. 26 to 28 at the Venetian Resort Hotel.
Patrice Argain, chief executive officer of Lingerie Americas Inc., said the reason for staging a Las Vegas venue was based on strong reaction from vendors and retailers.
"We are devoted to making the Las Vegas show just as strong as the New York event," Argain said. "The entire team is very excited about the opportunity to help exhibitors reach West Coast buyers."
Sylvain Heraud, project director for the ...