Byline: Stephanie D. Smith, Irin Carmon
SHINING STAR: Star has solidified its decision to lower its rate base to 1.25 million in January, after the company lowered its rate base to 1.35 million from 1.5 million as of July. WWD reported last month that parent company American Media Inc. was considering the move, and AMI confirmed the decision Monday.
The move, according to David Leckey, AMI executive vice president, consumer marketing, and John Miller, AMI chief operating officer, comes as Star continues to clean out less profitable subscriptions from its files. Subscriptions, said Leckey, are settling toward their natural home of around 500,000, while single-copy sales have fallen to 750,000, from …
