Article: 'NFL Players Helmets Off: Countdown to Madden NFL 08' to Air Throughout the Month of September on FSN.

WASHINGTON, Sept. 4 /PRNewswire-FirstCall/ -- PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association, presents "NFL PLAYERS Helmets Off: Countdown to Madden NFL 08," the second of six monthly television specials created and produced by PLAYERS INC. Sponsored by EA Sports and Reebok, this month's installment features the original Madden cover athlete Eddie George as he gives fans a behind-the-scenes look at the unveiling of America's most popular sports video game, "Madden NFL 08."

In "NFL PLAYERS Helmets Off: Countdown to Madden NFL 08," cameras juke, spin, and stiff-arm their way through the most anticipated celebration of the ...

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