Article: Doctor has new way to assess skin types.(SUPPLY SIDE)

NEW YORK -- The skin care industry has relied for nearly a century on a skin typology developed in the early 1900s by Helena Rubenstein. The industry legend distinguished skin types as dry, oily, combination or sensitive--classifications which still dominate the labels of most skin care products available today.

A physician, Leslie Baumann, has developed a new, more flexible system designed to help consumers select products and help dermatologists recommend appropriate products for their patients. The system classifies skin on the basis of four parameters: dry or oily, sensitive or resistant, pigmented or nonpigmented, and wrinkled or tight.

The ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!