Article: Back to Basics: Social Networking.

Byline: Davey Winder

Back to Basics: Social Networking

According to the latest study on social networking from digital metrics specialist ComScore, social websites have grown by leaps and bounds during the last year. MySpace attracted more than 114 million visitors in June 2007, up 72% on the previous year, while Facebook saw 52.2 million, which equates to a staggering 270% rise. These impressive statistics bolster the argument that social networking is no passing Web 2.0 fad, but an online activity that is here to stay. But what exactly is social networking?

Social networking defined

It's one of those piece of string questions, with ...

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