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Article: Equal Exchange brings fair trade to small-scale tea growers.(World News: Coffee and Tea Reports from the Front Line)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- August 1, 2007
CopyrightCOPYRIGHT 2007 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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UNITED STATES -- Seeking to catalyze changes in the tea industry, Equal Exchange announces today seven new premium, organic and Fair Trade Certified (TM) teas sourced from co-operative of small- scale growers. The launch is part of Equal Exchange's mission to combine quality and environmental sustainability with the greatest possible economic impact at the grassroots level.
Equal Exchange hopes to replicate the success they had promoting specialty coffee from small-farmer co-operatives in the 1980's and 90's. Currently both tea connoisseurs and traders are unaware of the role of small-scale farms and co-operatives in the tea industry. Deepak Khandelwal, Equal ...