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Article: St. Louis Post-Dispatch Logs On to Relationals CRM.
- Article from:
- Business Wire
- Article date:
- September 6, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Newspaper's Sales Force to Automate Advertising Operations
SUNNYVALE, Calif. -- Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the publishing and media industry, announced today that St. Louis Post-Dispatch has selected the Relationals on-demand CRM platform to streamline their sales processes including lead management and targeting, marketing and outreach, opportunity management and advertiser support.
"No other system provides the comprehensive approach to ad sales operations more than Relationals," says Jamie McGinnis, product manager for St. Louis Post-Dispatch. "Their proven value to the media ...