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Article: Website for Country Life Organic Milk.(Informalia)
- Article from:
- Food Trade Review
- Article date:
- June 1, 2007
CopyrightCOPYRIGHT 2007 Food Trade Press Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Country Life Organic Milk, the UK's leading branded organic milk brand, has launched a website. The site highlights the provenance of the product and the rigorous measures that Dairy Crest has put in place to develop a market leading organic brand.
The site has been in development for the last six months and aims to provide information to a variety of different audiences; organic shoppers, those who are new to organic shopping, teachers and schoolchildren. The site, produced by Fountain Marketing, is part of a significant spend for the brand this year which includes TV advertising, public relations and promotional activity with schools. Greg Parsons, Marketing ...