Article: Product insider: physical therapy products recently spoke with Steve Sarns, VP of sales and marketing for NuStep Inc, Ann Arbor, Mich, about his company and how the industry has evolved.(Products on the Market)(Interview)

How hard was it to get people on board with your company's philosophy of wellness when you first started out 20 years ago?

The concept of wellness was in its nascent stage when we introduced the various incarnations of what eventually was called the NuStep. While the response to our products was consistently positive, we realized that people needed to be educated about wellness, especially the older adult population. It was our great fortune to align ourselves and collaborate with a number of pioneers in the emerging field of aging and wellness. The other visionaries who saw the benefits of NuStep early on were our first customers. And when you look at the list of ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!