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PR firm focuses on LGBT entertainers.
- Article from:
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Asbury Park Press (Asbury Park, NJ)
- Article date:
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September 5, 2007
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Copyright informationCOPYRIGHT 2007 Asbury Park Press. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Nick Petruncio
Sep. 5--Public relations is all about relationships, and PR professionals Steve LeVine and Stephen Lucin want to introduce a niche market to what they see as an increasingly accepting mass audience.
The two friends, who are both 25, have formed grapeVine Public Relations, a firm that provides publicity for entertainers who are lesbian, gay, bisexual, transgender (LGBT) or friendly to those groups and that also tries to educate the public about issues such as homeless young people who have been thrown out of their homes because of their sexual orientation.
"It hasn't really been done before. It's very rare," said LeVine about the firm.
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